Sunday, March 20, 2022

State of the Loons; Changes on the Way

 After 4 years it is finally looking like the Loons' on ice product finally has a direction; however off the ice we have been facing some major issues as of late. Out of no where the Minnesota State Lottery filed a lawsuit against the Loons for copyright infringement. It appears that our current logo is strikingly close to the Minnesota lottery logo. We are not ready to point the finger of blame, but we seem to think a fellow GM with ties to Minnesota might be to blame. It is well known that this GM has a love of scratch tickets and the lottery advertised throughout that Minnesota barn. We can not prove anything yet, but I am sure someone is about to receive a influx of scratch tickets by dropping the dime on the Loons! To rectify the situation and avoid a lawsuit we have agreed to change the Loons' logo on our primary jerseys while paying a fee in order to use the old logo on our third jerseys. 



Four and a half years ago we relocated the Ottawa Barracudas to Capeside. A state of the art arena was built to serve as the home for the Loons - the Nest. Makes sense right?  - in the wild a loon's home is its nest. However, the same goes for an owl. A fellow CCHL team in the northwest also uses an arena known as the Nest. According to our CCHL commissioner he has been received a lot of negative feedback from Ticketmaster due to confusion between the two Nests. To get the commissioner off of our backs -  beginning next year the Loons' barn will be known as Loon Pond in Capeside. Our publicity team will not be happy but we are including a sneak peak at our sophisticated blue prints. As you can see we have spared no expense!

Our final bit of off ice business is relocating our minor league affiliate from Northampton, MA to Dawson Creek, British Columbia. As great as it is to have been in such close proximity to Northampton, covid has made Northampton very difficult to work with. The final straw was last month when our favorite local frozen yogurt shop closed down. Without the natural frozen yogurt topped with mini marshmallows and fresh raspberries there just is no reason to stay in NoHo any longer. We are thrilled to introduce the Dawson Creek Loonies and Charlie Conway as their coach.

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